I spoke to business owners on why they like to podcast and why they say it's good for their brand.

The success of a marriage is not determined by how big, lavish, or expensive the wedding is. A podcast, too, is not about the launch — it’s about consistently showing up over time.

A lot of podcasts fail because not enough consideration was given from the get-go.

A great podcast title hooks the audience, while a well-crafted description seals the deal, enticing them to click and listen.

Businesses are embracing the connection podcasts offer for their target market. It works particularly well with a service- or knowledge-based organisation.

Leadership expert Zoe Routh’s successful weekly podcast has been instrumental to positioning herself as an authority in the market.

When you launch a podcast, you should set up a dedicated web page for your podcast, which you update each time a new episode is released.

Research indicates that people remember facts and figures 20 times better when they are incorporated in stories than those facts just on their own.

Should you video your podcast and upload it on to YouTube?

Despite assumptions that podcast listening had reached its peak during COVID lockdowns, the latest research indicates its popularity continues to grow.

You can offer private, exclusive podcast content as well as paid subscriptions for your die-hard fans

Just because Joe Rogan regularly releases two-hour podcasts doesn’t mean you should too. There are other factors which has led to Joe Rogan’s podcasting success, the length of his episode isn’t necessarily one of them.

Almost all podcast winners of the 2022 Australian Podcast Awards are either narrative or interview style.

Look after your podcast audience. Treat them like royalty!

If you don’t have your own podcast, perhaps you’re being invited as a guest to speak on one. Have you thought about the way you sound? When it comes to equipment, don’t use these 5 things!

Podcasting is more than just a fad. According to the latest research, many more Aussies are listening to more podcasts for longer.

If you’re thinking of recording a podcast remotely, how do you do it? What equipment do you need? Well, here is a list of options I recommend.

Try to make your podcast episodes evergreen.

Provide podcast links to Apple Podcasts, Spotify and Google Podcasts.

Ideal podcast studio setup