“Why I podcast!” - from those who do

For 10+ years I have produced podcasts for others. This year I launched my own podcast, Master Your Market.

I know, I know! It’s a bland title, but I am aiming for it to be broad. And it’s self-indulgent. I want to talk to solopreneurs and business owners on how they market themselves. 

Not all of them have podcasts, but the ones that do say that they have been instrumental to getting their name out into the market. 

Well, well, well…I would relay that message, wouldn’t I? 😉 But, it’s not me saying it – it’s these successful business owners!

So, let me show you what they have said, and you’re welcome to hear the entire interviews once you’ve done reading. Hear here.

Moby Siddique, CEO of RedPanda

Moby views podcasting as an essential platform for modern content creation, particularly for building trust and providing value to audiences.

He adopts a hub-and-spoke strategy.

“The spokes are all the bits of content you can repurpose. So from one podcast…we create five snippets for social media, and then each of those snippets goes on Instagram, TikTok, LinkedIn. 

“We create emails out of them, and it also feeds article ideas.

“The article ideas will often feed the podcast. So I think we calculated from one podcast, we create 56 bits of content.

“I don't create any piece of content unless I know I can create two to three bits of content out of that one piece of content.”

Tracey Mylecharane, Business Lawyer

Tracey uses a combination of podcasting, social media, and email marketing to connect with and support small business owners. Her podcast, Rise Up in Business, has been running for a few years and is one of her favourite ways to share valuable insights with her audience.

“I can share information with small business owners to enrich their lives, to help. And honestly, my podcast is one of my absolute favourite things in my business because it's the way that I get to share.

“So I share value in the podcast. And we do use social media and it's primarily Instagram.”

Tracey tells me that she shares video snippets of her podcast on Instagram. People see it and what to learn more about the topics and then listen to her dive deeper in her podcast episodes.

“As I did it more and more and received more and more feedback from business owners who would reach out to thank me for sharing whatever it is I've shared because it has helped them because they have resisted reaching out to a lawyer for so long because traditional legal practice is unapproachable and it is confronting and it can be  a little overwhelming.

“So Instagram has become a pivotal part of my marketing strategy. It's our primary social media. So my podcast and Instagram, they're really fabulous marketing tools that I have and I use to reach my clients.”

Christopher Melotti, Melotti Content Media

Christopher believes podcasts are essential and considers them an underutilised yet high-demand form of content.

He has a personal affinity for podcasts and produces his own, with around 130+ episodes to date. For him, creating podcasts is a straightforward process, making it an effective way to attract listeners, build brand awareness, and establish oneself as a key opinion leader by sharing expertise.

“I think they're absolutely essential. And the reason why is because it's an under-tapped, but high-demand like resource and form of content out there. 

“For me, it's quite easy to produce. It's easy to implement in terms of what I do. And so for me, it's a great way to attract more listeners, build more brand awareness and share your expertise. That makes you a key opinion leader.”

Jaemin Frazer, Developmental Coach

Jaemin Fhas published more than 300 episodes over several years. He’s focused on organic growth, producing 35-40 episodes annually. 

“Sometimes I interview past clients, sometimes I interview people who are doing great things in the world and get a chance for them to tell their story. 

“Sometimes I do coaching demonstrations. So a few clients have allowed me to record a conversation and share that.  They're often the most liked and listened-to episodes because you can't help but try it on and it's such a daunting subject to wade into.

“So to be able to listen to someone else's journey, it's a big gift when someone lets me publish one of those. They obviously know that you're recording them. “

He incorporates his own podcast by getting on to other people’s podcasts. Listeners who hear him then migrate to his own.

“When I look at the most effective marketing strategies across the years of business, I can point to.

“There are still podcast episodes recorded three or four years ago that are evergreen, that people find that would never have found me from my platforms, but find me through other people's platforms and they come to me.”

Katrina McCarter, Marketing to Mums

Katrina’s podcast, Marketing to Mums, launched in 2018, helped her establish an international reputation and open doors to high-profile interviews.

“What it allowed me to do with that podcast was very much position myself internationally in the marketing-to-mum space. It remains the only podcast worldwide that deals in the marketing-to-mum space.

“It's been a great opportunity for me to open up doors. And I've had conversations – I've interviewed the MD of Gerber, the biggest baby food company. I've had the global head of Volvo cars. I've had a senior people from Unilever.

“It's allowed me to really open up doors that I would never have otherwise. So from that perspective, it's been absolutely sensational.

“So, it provided me with a whole lot of content for six months to the year that I’m still repeating now a couple of years later – content that you're also repurposing for other things.

“I haven't recorded in a couple of years, maybe three years, it still features in the top 100 of marketing podcasts  for various countries.”