Despite assumptions that podcast listening had reached its peak during COVID lockdowns, the latest research indicates its popularity continues to grow.
Edison Research has released The Infinite Dial 2023 Australia – a survey into audio consumption among Australian listeners.
43% of Australians (that’s 9 million people) 12+ listen to podcasts at least once a month, while 33% listen weekly.
Around half of people between 18-39 years of age listen to podcasts on weekly basis. While one in three of those between 40-54 listen weekly.
11% of Australians listen to podcasts every single day.
The average weekly podcast listener consumes five episodes a week.
Most of the listening is done at home (87%), in the car (64%), while walking (54%), or on public transport (40%).
The car has finally embraced the digital revolution. Interestingly, 2023 was the first time ever that podcast consumption in the car beat listening to a CD. And you thought CDs were obsolete years ago!
Spotify (34%) is the most popular platform to listen to podcasts – Apple Podcasts (11%) continues to lose market share.
For more about statistics about audio consumption in Australia, including radio listening, check out The Infinite Dial 2023 Australia.
