THE BUSINESS OF BEING AN AUTHOR
Andrew Griffiths flew up from Tasmania to the Gold Coast to record 15 episodes of his new podcast.
Most people wouldn’t do that. They’d jump on Zoom because it’s convenient.
Andrew is not most people (in a nice way!). He’s an international bestselling author of 17 books, published in over 60 countries, and has built a long-standing career as a speaker, advisor and authority on small business and entrepreneurship.
Instead, we recorded the first 15 episodes in person over two days in my home studio. The difference is noticeable. The conversation flows more easily, eye contact holds, and the overall feel is more considered.
It looks like something that’s been thought through, not squeezed in between other commitments.
Each episode runs for around 30 minutes, with me interviewing Andrew to draw out his thinking around what it really means to be a commercial author. Not just writing a book, but building a business around it, from mindset and positioning through to leverage, revenue and long-term strategy.
There’s also a practical side to it. Recording in person meant we could batch all 15 episodes across two days. No ongoing scheduling, no back-and-forth, and no loss of momentum between recordings.
From episode 16 onwards, the format shifts. Andrew continues the podcast from Tasmania, interviewing other authors remotely via Riverside. That part makes sense too. Once the foundation is in place, it’s much easier to keep things moving remotely.
For anyone thinking about a video podcast, this is worth considering. The setup matters, but how and where you record matters just as much.