For guests of ‘Master Your Market’
About ‘Master Your Market’
Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.
In this interview series, I speak with experts on the latest trends from a broad cross-section of business and industries.
Audience
The podcast is aimed at solopreneurs, consultants, thought leaders, business coaches, or anyone looking to amplify themselves and their personal brand. The podcast hopes to give practical advice and inspiration for those building their brand.
What’s in it for you as a guest?
Each interview is around 20 minutes. I won’t need more than 30 minutes of your time. Episodes are recorded with both audio (ah…der) AND video. It will be available both as a podcast and as a YouTube video.
As an experienced media producer, the episode will go through a fine editing and cleaning process, so that you (and me!) come across as professional, reflecting your own brand.
I’ll share snippets on social media, specifically on LinkedIn where I hang out most. We also create a separate blog post for each episode with back links to your website or chosen landing page.
About the format and what to expect
I divide each episode in roughly two halves. The first is about you, your expertise and what advice you can offer a business owner on growing or differentiating their business or brand in the market. The second half – as a way of inspiration and reflection – is how you market yourself. What activities do you do to get yourself front and centre in your target market.
Equipment
Online recording software
We’ll be using Riverside.FM, a browser-based recording platform designed specifically for podcasters. It records at studio quality. All you need to do is click on the link that I send you.
Equipment you will need
A decent USB microphone, like a Blue Yeti or the Rode NT-USB (pictured), will provide very good quality.
Corded headphones or earphones.
DON’T USE!
Wireless headsets are often glitchy. Because they aren’t physically connected, the audio has a tendency to drop out.
Likewise, wireless Bluetooth earbuds, like Apple AirPods (pictured), are terrible. The microphone is not anywhere near the mouth, and so results in very poor audio recording.
You’re ideal room set-up
A small quiet room. (Large rooms add reverb to your voice.)
Carpeted floor. (Hard surfaces like wooden floorboards or tiles add echo.)
Soft furnishings.
Closed curtains/blinds.
Turn off the aircon or heating.
Turn off phones, electronic devices, etc., and close email and other apps which might ding or beep.