Why you have to be great at marketing

12 Nov

Do you — like a lot of business owners — take a scatter-gun approach to marketing? And do your results reflect that? Allan Dib spent 10 years trying to work it all out himself, and came up with the 1-page marketing plan. He’s written an Amazon best-seller on it, changing the way more than a million businesses globally do marketing.

Allan shares with me his insights on common marketing mistakes business owners make, especially the urge to appeal to everyone rather than focusing on a niche.

In this episode we cover:

Understand Your Audience: Narrow down your niche for a more impactful marketing strategy and to connect deeply with your audience.

Target Your Market: Define and prioritise a specific audience to maximise your marketing impact and engagement.

Be Consistent and Present: Show up consistently in your marketing channels to build trust and maintain audience engagement over time.

Get Comfortable Selling: Embrace selling as essential to building your business, and present your offerings confidently to your audience.

Outsource Low-Value Tasks: Delegate routine tasks to free up time for high-impact activities, boosting productivity and focus.

Content Is Key: Share valuable, relevant content consistently to position yourself as a trusted expert in your field.

Utilise Social Proof: Showcase testimonials and reviews to build credibility, attract new customers, and reinforce trust.

Keep Learning and Improving: Stay updated with marketing trends and continuously refine your approach to stay competitive.

Why you have to be great at marketing

Knowing is not doing, unlocking peak performance

Chris Ashmore Media