Me, Myself, and My Business: thriving as a “solo pro”

Written By Chris Ashmore

Solo entrepreneurs — or solo pros — exemplify everything in the business. In fact they ARE the business — everything revolves around their skills, expertise, and personal energy. Col Fink guides these business owners to discover a personalised strategy that resonates with their own unique strengths and passions.

Col is a speaker (an awesome one, mind you!), advisor and author, including his latest ‘The Solo Pro’. I’ve known Col a number of years now, and am just blown away with authentic he comes across on stage and behind a microphone and camera. 

TAKEAWAYS

  • Solopreneurs are the business; core activities depend on them.

  • Personalised marketing strategies must align with individual strengths and preferences.

  • Solo pros can hire support but handle core activities themselves.

  • ocus on high-impact work to deliver value without overworking.

  • Authentic content creation builds trust and attracts like-minded clients.

Col Fink

https://www.colfink.com/
https://www.linkedin.com/in/colfink/
https://www.instagram.com/col_fink
https://www.facebook.com/colfinkauthor
https://www.youtube.com/c/ColFink

Chris Ashmore
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