Marketing is everything you do

Marketing isn’t just something you do when you get around to it. Well, at least it shouldn’t be! Marketing is everything and everywhere that your clients or customers see and hear you. It’s your website, your products, your social media channels, your videos and your podcasts. Marketing is happening all the time, not just when you are “doing it”.

That’s according to Chris Melotti, a marketing champion and owner of Melotti Content Media. He says your marketing strategy should align with your business goals (just like your podcast should, too!).

Chris outlines the "Nine P's" of marketing strategy: Product, Price, Promotion, Place, Positioning, People, Process, Physical Evidence, and Planet. He also talks about the 90-day action plan, where businesses regularly review and adjust their marketing tactics based on measurable outcomes.

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Christopher Melotti
https://christophermelotti.com.au/ 

Melotti Content Media
https://www.melottimedia.com.au/