Find your niche, understand your ideal customer

Katrina McCarter launched an online group-buying site for families, eventually growing it to a community of 150,000 mums before selling it in 2016.

Katrina’s success came from forming partnerships rather than relying on paid media. She leveraged collaborative promotions with other businesses, which significantly boosted her newsletter subscribers and cut marketing costs.

Katrina has two podcasts. One is 'Marketing to Mums', which has helped her establish an international reputation and open doors to high-profile interviews.

Even though she hasn’t recorded her Marketing to Mums podcast in years, it continues to rank in the top 100 of marketing podcasts, demonstrating the lasting impact of quality podcast content can bring.

Katrina McCarter
https://www.katrinamccarter.com/